Who are we?

We are committed to content

The Visual Asylum is a small production company based in Sydney, who simply love video content. Committed to the Asylum are co-founders Luke Banfield and Henry Gaunt, their 30 years experience in advertising and corporate content allows them to lead their team in creating compelling and engaging content.

We’re storytellers, and through writing, creative direction, filming, motion graphics and editing we create evoking content that brings your brand’s personality and values to life.

Here in the Asylum we believe if a company hasn’t got a video to sell itself, promote a product, or make someone laugh, you’re falling behind – and whoever is making all the cat videos is getting all the attention.

So delve deeper into the Asylum and have a look at what we do.

Writing / Creative Direction

We love joining a production on the ground floor and with our writing and creative direction dexterity we can do just that. Whether it’s online content, a campaign, or a corporate video – helping you write a succinct script, or dream up a visual direction is where we’re at home.


Once you have your creative vision, you need to know how to pull all the elements together. From locations and talent to voiceover and travel arrangements, we know it all and can keep budgets, timelines and deliverables under control.


Stunning visuals and moving stories are seldom created by accident. It takes a special mix of geeky gear knowledge and aesthetic obsession to make the picture tell a thousand words, both of which we hold in spades.

Editing / Motion Graphics

With all your precious pixels captured, the butchering begins and there will be blood; as we cut, trim, and shave your footage into a coherent and engaging piece. Just as important are the graphics, whether it’s the finishing touches or an entirely animated piece, the job is complex but we are experts.

inside The Asylum
OPSM 'Penny The pirate'
award entry / case study
Coke 'Hug Machine'
award entry / case study
Australia Network 'selfie'
TV Commercial
201 Elizabeth Street 'Drone'
Promotional film
BMW 'Moving Forward'
promotional film
University of sydney 'film is...'
Austrade 'ACBE plan'
Austrade 'the innovation nation'
promotional film
Melbourne Aces 'Basebowling'
Award Entry / Case Study
TAFE 'Aboriginal Learning Circle'
TV Commercial
Faber Castel 'Thank you project'
short film
Sydney Conservatorium of Music
Promotional Film
Clients raving
Over the last 3 years our company has thrown everything at The Visual Asylum. Half-baked scripts, budget-busting concepts, unreasonable deadlines. The work that comes back is always of the highest quality, creative, on-time and on-budget. Our clients are very impressed, so naturally, we take all the credit.
Jules Melhuish
Creative Director / Churchward/Melhuish
Henry is a fantastic creative director. The best part is he knows what you want and delivers exactly that, and on or ahead of schedule. Production is always smooth working with The Visual Asylum, and a great pleasure.
Mikyung Kim
Head Of Production / RedWorks Hong Kong
The Visual Asylum is the Gandalf of the 2-minute video. They write scripts, direct shoots, animate, edit, film, and select VO talent. All you do is fly to Cannes and collect your Gold Lion.  You can be a masochist, or you can use The Visual Asylum.
Eugene Cheong
Regional Chief Creative Officer / Ogilvy & Mather Asia Pacific
Luke and his team have been a dream to work with. We’ve thrown projects of all shapes and sizes at them and without fail, they exceed expectations. When I need beautiful footage, someone who’s easy to work with and someone who just gets it – I call Luke!
Trixie Barretto
Multimedia Producer / The University of Sydney
The Visual Asylum’s work for Sydney Festival has been absolutely brilliant. Luke has worked across a very broad range of projects for us and has brought life to varying content throughout our campaigns.   Everyone at Sydney Festival has greatly enjoyed working with The Visual Asylum and always felt in safe hands, knowing that deadlines would always be met, no matter how difficult the project might have been.
Tina Walsberger
Head Of Marketing / Sydney Festival
The Visual Asylum have brought a creative insight to each of our briefs and have consistently delivered us high-end, engaging content for our Australasia sales team. Content that we can quantify into customer engagement and sales.
James Buckle
Managing Director / Britannica Digital Learning
The exceptional design that The Sufferfest videos are known for, is due in a very large part, to Henry Gaunt at The Visual Asylum.
David McQuillen
Founder / The Sufferfest





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Sydney Festival
Knock Knock
The Visual Asylum

Phone: +612 8006 4878

Email: knockknock@thevisualasylum.com

Address:  84 West Street, Crows Nest, NSW 2065, Australia.

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